%PDF-1.6 % <> 1 0 obj Applicants must satisfy the standard USC and Marshall graduate admission requirements. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . endstream endobj 136 0 obj <>stream Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Prerequisite: BUAD 307 or MKT 385x. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. <> One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Exploration of alternative branding strategies and marketing tools for brand development. *gBAt@eYq@'"%9*D$ Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. <> Education. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. 2 0 obj Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. 4 0 obj The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Prerequisite: BUAD-307 or MKT-385x. Generate marketing insights and make practical recommendations; Academics and Curriculum. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics 0 The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Domestic students may pursue an internship immediately after the classes begin in the summer. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. 735 0 obj <>stream Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 94 0 obj <>stream I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream 0 BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Please refer to the sample course plans below. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Presentations by faculty, visiting researchers, and advanced students. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. endobj endstream endobj 138 0 obj <>stream Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j f0H:L`x ! Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. <> From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Javascript is currently not supported, or is disabled by this browser. Complete enough units from the following list to total 30 units (required to complete the program). Course Description %PDF-1.7 Insights: We think you may be curious about the types of events that our SAC is organizing. . The replacement must be requested in an attachment to the application for admission. learning, and the use of big data in marketing analytics. endstream endobj startxref , etc. . 00o@,VvX`'lt043510n`fhxaL& Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Open only to juniors and seniors. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl #S84u>I^j:&EnC#q!. 3 months at . %PDF-1.5 hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . ` pPh=\kv)YL Vf`Ar \4 Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream - Personal commitment throughout the program. Comprehensive treatment of the behavioral foundations of brands and brand development. Research leading to the master's degree. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. fu. bmP"]_CLL`]@Mg`x 8 Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. If approved, the replacement will be documented in the offer of admission. %PDF-1.5 For additional information, visit marshall.usc.edu/MSMkt. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream %%EOF 4 0 obj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. ?=~B,7~?B_ They can take an additional two full-term courses at no extra charge. Examination of strategic decision making in marketing channels. If you're curious about how data informs . endobj 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endobj Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. For previous semesters, check the Schedule of Classes archive. %%EOF Review and discuss current research in Marketing. % You must login in: myUSC student portal The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Proposal, data collection, analyses, and written report. {[P 102 0 obj <> endobj The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. N31a\nZ{ Learning Objectives Upon successful completion of this course, students will be able to: 1. - Team player with good communication skills. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Did you find what you needed today? University Catalog d_"Y"WjJg VxI^Vi $'=5. <>>> This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Work with a client organization on the design of an advertising/promotions campaign. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h The Consumer Behavior Track offers a wide range of electives. )b"4F\> =b'/a(h{S~| B)t 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . - Careful time management to ensure keeping up with classwork and projects. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. <br><br> Graduating from . Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople.